Client
Pranav AnanthaSwamy
Category
B2B SaaS Platform
Year
2024
Project Description
RedemIQ is an early-stage B2B software product for brands, mainly D2C and retail in India and APAC.
It lets a brand create coupons with rules (cart value, product type, user segment, expiry, usage limits), send them out through several channels (apps, influencers, affiliates), and track which channel drove each redemption and sale.
It also acts as a marketplace that connects brands with publishers who distribute their coupons.
Tools / Tech stack
. Figma . Notion . Adobe Illustrator . WIX
Roles
. Lead Designer . UI Designer . UX Designer . UX Researcher
Problem
Coupon and offer campaigns are still run by hand. Brands create codes in one system, send them to partners over email and spreadsheets, and reconcile redemptions weeks later. Every new channel adds another silo. That means no real-time view of what's working, no reliable attribution, and spend decisions based on guesswork. Brands and distribution channels also have no easy way to find each other, so good partnerships never happen. RedemIQ replaces this with one platform to create, distribute, track, and match offers.
Our Approach
RedemIQ replaces spreadsheets and scattered tools with a single dashboard. Brands create codes with their own rules, push them to web, app, email, influencers, affiliates, and ONDC in one step, and see every redemption live, attributed to the channel that drove it. A built-in discovery engine matches brands with channels that fit their audience, and gives channels a steady supply of offers. Less manual work, faster launches, and spend that follows results.
Understanding the Competition
Promotion engines manage codes. Affiliate platforms manage partners. Nobody does both.
Talon.One | Voucherify | Affise | Tune | RedemIQ | |
|---|---|---|---|---|---|
Category | Promotion engine | Promotion engine | Partner marketing | Affiliate tracking | Both |
Coupon creation and rules | Strong | Strong | No | No | Yes |
Partner/channel management | No | No | Strong | Strong | Yes |
Channel discovery | No | No | No | No | Yes |
ONDC | - | - | - | - | Yes |
Setup | Developer-led | Developer-led | - | - | Your claim |
Wireframing
Serving as a visual representation of a digital interface's basic structure and layout. It is a skeletal, low-fidelity outline that focuses on the arrangement and placement of key elements, such as content, buttons, and navigation, without detailing the visual design or specific visual elements like colours and images.
Styleguide
Blue and orange carry the brand. Black and white carry the content.
Keep most of a screen white, black and grey. Use blue and orange only for attention.
One Primary action per screen area.
Use Secondary sparingly. Never put it beside Primary at equal weight.
Never use pure black. Use
#222222.Subtle tints are for backgrounds, cards, tags and status only. Never for text or icons.
One tint per component. Status tints always need an icon or label.
Text: Black for headings and body, Grey for captions, Red for errors, White on dark or coloured backgrounds.
Icons: Black by default, Grey when inactive, Primary when active.
Red (3.8:1) and Secondary (3.3:1) fail AA for small text. Use them only for large or bold text, or with an icon.
Visual Design
Focusing on the aesthetic aspects of a product, emphasizing the creation of visually appealing and engaging experiences.
Outcome
For brands (advertisers)
Outcome | What changes |
|---|---|
Faster launches | Campaigns go live in 30 minutes instead of 4 days of manual setup and email back-and-forth. |
One view of every channel | Redemptions from payment apps, aggregators, and email in one dashboard, not five spreadsheets. |
Spend follows results | Live attribution shows which partner drives redemptions, so budget moves to what works mid-campaign. |
Control over leakage | Expiry dates, usage limits, and product rules stop codes from being misused or overused. |
For partners (publishers)
Outcome | What changes |
|---|---|
Access to brand offers | Browse live campaigns with objectives, audience, and rules, and pick what fits. |
No manual reporting | Redemptions are logged automatically, so payouts don't depend on brand spreadsheets. |
Always current | Changes to offers reach partners in real time, so they don't promote expired deals. |
